F.L.O.W.
A Virtual Gallery to Display the Artwork of Indigenous People.
Role: UX/UI, Developer Timeline: 5 Months Process: Designing Thinking for Virtual Reality
Gaming Engine: Unity Languages: C#, Java
Problem Statement
AMAZON F.L.O.W. is a travelling art exhibit consisting of artwork created by 4 different artists. The artist group would like to bring their exhibition to an online platform, so people from all over the world can experience the Amazon Rainforest.
Hypothesis
A virtual art gallery where people can experience the nature and wildlife of the Amazon, while observing the artwork of indigenous artists.
Why?
An artist group has created an exhibition for people to learn about the Amazon Rainforest and become aware of it’s threats.
The artist group has only designed a physical version of the art gallery, which they move from country to country. Not only is this inconvenient, but it also isn’t being seen by enough people.
With a more accessible product, moving the art exhibit to an online platform will encourage more people invest their time and money into advocating for the Amazon Rainforest, while admiring the work of indigenous artists.
STRUCTURE
Never miss the chance to observe AMAZON F.L.O.W. exhibition. All artwork and VR assets/components will be available at all times.
RETENTION
Increase viewers and donations through the convivence of having a virtual art gallery, opposed to only a physical.
REIGNITION
Spark interest in new advocates for the rainforest, and unite existing advocates.
During these interviews, I asked people a variety of questions related to AMAZON F.L.O.W. (if they were previous guest of the physical exhibition) and general questions about their online VR experiences (if any).
Some questions I asked them sounded like...
How they felt at the art exhibition?
How they described the art they saw?
Their knowledge of the Amazon Rainforest before, and after the exhibition?
What they liked and disliked about the exhibition?
What stood out most to them?
How much time they spend at art galleries?
How involved they are in the art and/or rainforest advocate communities?
Experience they have with VR?
Issues they have when using VR?
Why is the VR important to them?
How much time they spend learning how to use a VR?
In what ways would they use this VR?
How likely/unlikely are they to use this VR?
Does this remind them of other environments on the VR?
How satisfied they are with the VR?
I organized the data collected from the user interviews to create a user persona, a user story, and journey map.
Creating and practicing functionalities. Designing a visual system.
Let’s play!
Key Moments
